Futura - Creative Branding

Futura is a creative agency based in Mexico that specializes in graphic design and branding, with a notable portfolio including the rebranding of Papaya Playa Project in Tulum. The agency focuses on merging local culture with sustainability to create unique visual identities for hospitality and lifestyle brands.

Their work involves developing comprehensive graphic systems that respect original brand values while introducing fresh hierarchies and compositions. For the Papaya Playa Project, they created abstract and figurative icons representing local graniceros shamans to emphasize the connection between nature and urban spirit.