Lupita Tours - Tulum Ruins & Snorkeling Tour

Lupita Tours operates a beachfront booth in the Tulum Hotel Zone, offering packages that combine boat rides to view the Tulum ruins from the sea with snorkeling excursions and beach club access. The business is located near the official parking entrance to the archaeological zone and has been a frequent subject of tourist complaints regarding service delivery and pricing transparency. Reviews indicate a wide range of experiences, with some customers reporting disappointment over short snorkeling times, overcrowded reefs, and misleading claims about "skip-the-line" access to the ruins. While a few patrons have reported satisfactory trips with included entrance fees, the overwhelming consensus in recent years highlights issues with hygiene, animal interaction practices, and aggressive sales tactics by staff posing as park officials. The company charges for tours that include parking, beach access, and boat rides, though the actual value and duration of these components are frequently disputed by visitors.